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1. INSPIRATIONAL LEADERSHIP
100 ideas to help anyone who has to inspire anyone else.
2. HOW TO RUN CLIENTS AND SELL EFFECTIVELY
50 ways how to run the business and sell well
3. THE ART OF NEGOTIATION
How to get what you want on your terms.
4. HOW TO WRITE A GOOD LINE OF ARGUEMENT, DOCUMENT, OR PRESENTATION
Teaches clear expression and provides easy structure to follow.
5. PITCHCRAFT
The essential guide to preparing and running new business pitches.
6. CREATIVE APPRECIATION AND BRIEF WRITING
The creative brief dismantled and re-built for every communicaitons discipline.
7. SEVEN STARS
How to provide exceptional service for the world's most demanding clients.
8. UNDERSTANDING BUSINESS
Enhanced commercial awareness for those who have never run a business.
9. MANAGING INTERNATIONAL BUSINESS
How to handle the particular difficulties of running international accounts.
10. DIGITAL MEDIA ESSENTIALS
A two-day course giving agencies and clients competence and confidence in the digital field.
11. BUILDING A SUCCESSFUL SOCIAL MEDIA MARKETING STRATEGY
Everything you need to know about the main elements of social media and how to use them for successful online marketing.
12. BEHAVIOURAL ECONOMICS
Twelve important books summarised on one page each, with a complete rundown on this fairly recent discipline.
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